«Nitka is an author's project and a big dream about the revival of the Russian tea tradition.»

First sketch from the client.

«Nitka» in Russian means thread.

"Nitka" — the so-called caravan of camels that carried tea from China to Russia.

In the Eastern tradition, the red thread represents an inextricable link between people. The fabric of peoples consists of many such threads.

In the English Navy weaved red thread into the royal ship ropes. This thread, going from beginning to end, has become a symbol of continuity and constancy.

Photos from Instagram account Nitka.

Illustrations for series pack design.

Promo animation about Tea Subscription.