Logo

The logo is based on the deconstruction of the historical coat of arms of the Tula Region, distilling its key metaphors and reworking them into a new, more streamlined symbol.

The symbol –

is the story

that cannot

be forgotten

The coat of arms of the city of Tula (left) and the coat of arms of the Tula Region (right).

The design is based on the French shield, a heraldic shape symbolizing protection, strength, and reliability

The hammer is a powerful symbol of craftsmanship and the art of manufacturing

The sword blades symbolizes determination, defense, and skill

The gun barrel represents defense, precision, and technological prowess

T. for Tula Region

Grid

The symbol is built on a modular grid, which ensures consistency and precision across all design elements. This grid not only serves as the foundation for scalable designs but also facilitates the creation of cohesive brand elements and icons. By providing a structured layout, the grid allows for flexibility in design while maintaining a unified visual identity, making it easier to adapt the brand across various media and formats.

shape

main

full

type

sign

A short animation capturing the metaphor of creation, evolving from natural elements to complex abstractions:
fire — metal — tool — instrument (weapon) — symbol.

Intro

The Tula Region, located in Central Russia, is renowned for its rich history, vibrant cultural traditions, and long-standing weapons production. The administrative center, Tula, is famous for its iconic samovars, traditional gingerbread, and the renowned Museum of Weapons.

Beyond its cultural heritage, the Tula Region is also a significant industrial hub, particularly in metallurgy and mechanical engineering.

Identity

At the heart of the identity is the concept of creation, vividly embodied through the metaphor of fire. This symbol captures the essence of innovation and transformation, representing the spark that ignites new ideas and fuels ongoing development.

Fire,

once destructive,

was tamed

by humans

to create

the new

The most iconic symbols of Tula, celebrated far beyond the region, include its legendary weaponry, traditional samovars, and famous Tula pryanik (traditional sweet-baked goods). These cultural and historical elements have become synonymous with the region, embodying its rich heritage and craftsmanship, and making Tula a distinctive name across Russia and beyond.

weaponry

samovars

Behind the region’s most famous symbols is a much richer and more diverse set of elements that make up the true foundation of its identity. These often overlooked aspects help shape the unique character and cultural depth of the region, reaching beyond its most well-known icons.

сraftsmanship

culinary arts

ceramics

production

firing

blacksmithing

metallurgy

inspiration

At the core of each is a fundamental process, guided by human hands and fueled by fire — the process of creation.

creation

Сolors

The color system of the identity enhances the overall concept, which is built upon the metaphor of fire.

#EF4136

#43403E

#FDBA12

#FFFFFF

base gradient

base colors

charcoal gray

brick red

welcoming yellow

white

charcoal gray

brick red

welcoming yellow

white

0 90 85 0

65 61 61 48

0 29 100 0

0 0 0 0

Elements

The elements of the identity are based on three main form-forming signs.

rectangle

triangle

circle

This simple basis allows the construction of more complex elements and structures for different contexts, helps to solve various specific and non-specific problems.

Font

One way to use this base and grid is to create a decorative cyrillic font. In this case, the font solves the task of visually uniting a large number of towns that make up the Tula Region by emphasizing the capital letter.